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Uncle Sams

Brighton, East Sussex

Based in the vibrant city of Brighton, our team was commissioned to undertake the redevelopment of a beloved local takeaway restaurant.


The design brief called for a fresh, vibrant, and fun aesthetic. Drawing inspiration from the iconic red of the original Uncle Sam's logo, we developed a comprehensive colour palette that centred around this key element. 

The premises are located along a busy parade of shops. With this in mind, we aimed to make Uncle Sam's stand out, incorporating bright colours throughout the interior and prominently on the storefront.

Another key requirement for this design was an interactive Instagram feature wall. One of our in-house designers crafted a mural depicting fries and wings, creating a visually engaging and shareable focal point.

The interior features include custom bench seating, sleek white counters, vibrant wallpaper, and neon lighting, creating a dynamic and inviting atmosphere.

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